Articles Written

Leslie Stevens, President of Eclipse Marketing, writes articles for the trade and is published in many well-known and respected magazines. Additionally, Stevens writes special interest articles and is published in community magazines. To read the articles, click on the icons below and a PDF file will download.

This top section features articles for the trade — Audio/Video, Security, New Construction & Electronics
Professional Services Action Team Forms Inside CEDIA	Homely Doesn't Have to Mean Ugly
Proposals Made Perfect - A lot is at stake when a builder engages...	Lighting and Shading Go Green - Advice to Builders...
6 Steps To A Mighty Marketing Plan ...can boost your income by 10 times.	The Integrator’s Voice - Integrator uses solution... winning proposals
The Integrator’s Voice Family run retail and integration firm knows...	Marketing Dollars Unleashed Double your marketing power without liquidating your IRA
Make Marketing Dollars Stretch -Developing marketing budgets can… increase profits for dealers.	Sounds of the Great Outdoors The evolution of the outdoor speaker
Spotlight- Dealer/Installer Newcomer or veteran, two installers prove it makes no difference	The Safe and Sound Branching out from security systems, audio components are…
Management- Cultivating Growth New GrowthWorks Program Offers Turnkey Marketing Strategies	Constructive Advice: How to Sell to Homebuilders
Got Marketing? Better than the next guy? Have a way to spread the word!	Sharing your Showroom Architects, Designers and Builders Would love to use your Showroom…
Bankrolling Home-Tech	Budget Conscious Whole-home A/V control systems become more affordable
Executive Management How Homebuilders Can Help You Grow Residentially	Sounds of the Great Outdoors The evolution of the outdoor speaker
Affordable A/V Control Systems	The Safe and Sound Branching out from security systems, audio components are…
Overcoming Goliath— Strategies for Beating the Big Box Boys	Constructive Advice: How to Sell to Homebuilders
Growing a Sound Garden— Digital amplifiers solve problems	Sharing your Showroom Architects, Designers and Builders Would love to use your Showroom…
Learning from the Source– Homebuilders… Keeping up with Technology	Budget Conscious Whole-home A/V control systems become more affordable
Outsourcing Intelligence

This bottom section features community and Special Interest The articles below feature activities and general interest pieces mostly outside the electronics industry.
The Niguel Art Association– Committed to affirming beauty	Southern California's Electronic Lifestyle… By Design
A Benefit to Rising Stars –South Orange County School of the Arts (SOCSA)	Restaurant Review- Beach Cities Dining
Getting Tasteful– Great Cigars under $12.00	Local Surfers Head for the Hills
Summer Fun Art Walk - San Clemente	Beach Cities Spas– Ultimate Indulgence on the California Coast
Getting Active- Let's Play Golf The Magnificent Splendors of Beach Cities Golf