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NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS For Immediate Release Contact: Leslie Stevens, Eclipse Marketing, (949) 363-5340,
ECLIPSE
MARKETING HELPS DEALERS BUILD BUSINESS BY OFFERING THEM ONLINE
MARKETING TOOLS
Websites
and Electronic Newsletters Are Added to the Mix of Marketing
Tools That Dealers Can Select From to Promote Their Business
Laguna Niguel, CA: January 2006 - Eclipse
Marketing, a full-service marketing and public relations
firm specializing in the audio/video and security markets,
has expanded its line of marketing tools offered to dealers
by adding personalized websites and electronic newsletters
to the mix of goods. These new tools enable dealers to cost-effectively
and accurately communicate with homeowners, builders, architects
and interior designers. Eclipse Marketing will host the site
and send regularly scheduled electronic newsletters to the
dealer’s protected database.
According to Leslie Stevens, President
of Eclipse Marketing, “With the explosion of competition
from all directions, integrators need to rely on more than
word-of-mouth to generate new business. We’ve witnessed
big box retailers entering the marketplace, and although these
guys might not know how to design and install a system nearly
as good as the independent dealers, they have beefed-up marketing
departments with expertise in how to project the image that
they do. And even more alarming, with recent mergers and acquisitions
between companies like Best Buys and AudioVisions, there may
come a time in the near future when box retailers can provide
good customer service and integrated solutions. This leaves
the dealers in the precarious position of becoming A.K.A. Marketers.”
Continues Stevens, “Whether new dealers
are entering the marketplace, or existing dealers are looking
to upgrade their current campaign and/or simply want to expand
their marketing message, they can easily implement a cost-effective
communication plan by building an electronic presence. This
strategy is becoming more critical every day as websites are
increasingly one of the first places potential customers go
to gather information about a particular product, service or
company. And through the use of electronic newsletters, recipients
can simply click on a link that takes them directly to the
dealer’s website.”
These websites and electronic newsletters
are an expansion of Eclipse’s literature and advertisements
that it currently develops for dealers. Each item is personalized
so that it looks custom, is professionally-crafted and always
cost-effective. The online marketing tools are built to visually
match the graphic look of existing collateral, equipping dealers
with comprehensive marketing campaign.
Dealers can simply select from a list of
features that they want included in each tool and then their
marketing item is created for them on a timely basis. By picking
and choosing from an A la carte menu, dealers can have comprehensive
campaign right at their fingertips. Dealers interested in the
online tools or literature should contact Eclipse Marketing
directly at (949) 363-5340, or at
.
Dealers may also visit www.eclipsemarketing.NET.
Eclipse Marketing is a full-service marketing
and publications firm dedicated to helping dealers and manufacturers
grow their business. For more information about Eclipse Marketing
or the services they offer, contact Leslie Stevens at (949)
363-5340, or
. You may also visit www.eclipsemarketing.NET.
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